Picture of the London Eye ferris wheel from across the water.

The London Eye

London, United Kingdom

Opposite the Houses of Parliament, on the South Bank of the River Thames, stands the London Eye. With its panoramic views, the London Eye is currently Europe’s tallest observation wheel and the single most visited attraction in the United Kingdom.

Grant Leisure was commissioned by British Airways to provide a feasibility analysis, corporate hospitality and sponsorship program, and operating strategy, and additionally managed both the tender process and selection of an operator. Following the London Eye’s success, observation wheels have significantly grown in popularity, many of which are modeled after their predecessor.

Ferrari World

Abu Dhabi, United Arab Emirates

Grant Leisure was commissioned by Aldar to develop the economic feasibility and concept plan, and secure the worldwide rights for Ferrari World. Ferrari World is a global destination and the first branded theme park in the United Arab Emirates. Boasting over 20 themed attractions and adventures, all under the complex’s signature red roof, guests are treated to a taste of being behind the wheel of the world’s most prestigious sports car.

Aerial view of Ferrari World theme park in Abu Dhabi, UAE.
Gondola ride at Ocean Park Hong Kong, China.

Ocean Park

Hong Kong, China

Grant Leisure was involved with the redevelopment of Ocean Park’s master plan following its first year of operation, presenting recommendations to stem declines in visitor numbers. One such notable recommendation included connecting the bird sanctuary to the Oceanarium with a funicular and improved cable car, which has heavily contributed to the park’s current success.

Our Dynamic Earth

Edinburgh, United Kingdom

Our Dynamic Earth is one of the largest visitor attractions ever built in Scotland. The attraction takes guests on a journey through Earth’s past, present, and future through a series of interactive exhibits utilizing innovative technology, including a 4-D experience. Stand face-to-face with an extinct dinosaur. Feel the heat of a tropical rainforest. Fly over glaciers in prehistoric Scotland!

Dynamic Earth is an edutainment experience addressing issues of population growth, concepts of time, and the realities of climate change. Grant Leisure was retained by the City of Edinburgh to provide the economic feasibility, pre-opening planning, recruitment, training, marketing, and finance for the largest visitor attraction ever built in Scotland.

Front facing picture of Our Dynamic Earth in Scotland.
Picture of children and mascots walking out the front of Legoland.

Legoland

San Diego, USA / Windsor, United Kingdom

Grant Leisure conducted the complete economic feasibility for the first Legoland in Windsor, which opened in 1996, thereafter providing management assistance in recruitment, training, and marketing. The original site was an old safari park whose 400 animals Grant Leisure was responsible for safely relocating.

Following Legoland Windsor’s success, Grant Leisure was commissioned conduct a comparable analysis and site evaluation for Legoland California. Grant Leisure has continued to advise Legoland over the years, making recommendations for management, group sales, and market research.

The Olympic Spirit

Munich, Germany / Toronto, Canada

In the early 2000’s Grant Leisure signed an exclusive worldwide licensing agreement with the International Olympic Committee for the development of a themed visitor attraction and edutainment center, The Olympic Spirit. Through the use of computer simulation and innovative staging techniques, visitors were offered a taste of the Olympics through interactive sporting activities and a chance to engage in friendly competition.

The Olympic Spirit won a number of prestigious awards, including the 2005 TEA Award for Outstanding Achievement and the 2005 Innovation Award, presented by the Tourism Federation of Ontario.

Picture of several exhibits at the Olympic Spirit attraction in Toronto, Canada.
People walking through Downton Abbey: The Exhibition.

Downton Abbey:
The Exhibition

USA Tour

Grant Leisure has a long history of providing consulting services for Universal Studios. In 2015 Grant Leisure was commissioned to conduct a Feasibility Analysis for the implementation of a significant NBC/Universal intellectual property as both a visitor attraction and traveling exhibition. Grant Leisure has now been retained to assist with managing the tender process and development of this intellectual property as a unique traveling exhibition in the United States.

Granada Studio Tours

Manchester, United Kingdom

The Granada Studio Tour was an entertainment complex based on the ITV programming portfolio in Castlefield, Manchester, which ran from 1988-1999.

Grant Leisure initiated the project, created the concept, conducted the feasibility study, supervised architecture and construction, provided pre-development services, and was appointed to the Board of Directors for 3 years to guarantee results. The Coronation Street tour of the studios was so successful that it was temporarily reopened by popular demand from 2014 – 2015.

Rovers Return Inn set at the Granada Studio Tour in Manchester, United Kingdom.
Picture of the Bluewater Shopping Centre in Kent, United Kingdom.

Bluewater Shopping Centre

Kent, United Kingdom

Bluewater sits on 240 acres of land in East Kent. The property features 26 acres of lakes, a host of botanical gardens, walking trails, pavilions, and fountains throughout the heart of its retail center.

Grant Leisure was commissioned by Shearwater Developments to conduct a feasibility study for the development of leisure elements for the shopping center. Today, Bluewater serves over 42 million guests annually and is the first retail center in the United Kingdom to feature integrated leisure elements with the shopping experience.

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Andy Grant and I have had the opportunity to work together for the past 25 years. We started with Legoland entry into US and continued with Universal Studios, the Olympics experiences,  and the Doha Zoo. Our collaboration was truly an experience due to Andrew’s unique understanding of operations and how technology could enhance the guest experience. His many years of experience have proven to be a big positive on all of the projects with which we have collaborated.

Brian Edwards
Founder & Chairman
Headshot of Brian Edwards of Edwards Technology.
Graphic of person prepping to be shot out of a cannon in front of an amusement park.

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Grant Leisure delivers broad experience in all facets of commercial real estate, land use, attractions development, and management consulting.

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