Grant Leisure was retained by Eric Kuhne Associates to provide for the Harrah`s Las Vegas project the concept development of entertainment anchors and leisure programs that would be the centerpiece of the Epicentre development.
Grant Leisure performed a Leisure Audit of various venues and attractions of the Las Vegas market, primarily focusing on the Strip. We looked at accumulated market research provided by Harrah’s Entertainment International and carried out extensive research with the Las Vegas Convention & Visitor Authority, UNLV Center for Business & Economic Studies, Harrah’s Entertainment International staff, and numerous entertainment industry professionals
Competitive audits were conducted at more than 130 visitor and entertainment attractions, which account for more than 90% of the 144 attractions/entertainment venues in Las Vegas. These venues include casinos, live concerts, theater, comedy, magic, revues, tributes and variety.
The Leisure Audit resulted in a detailed, comprehensive scheme for a successful leisure and entertainment mix for the Epicentre development.