Grant Leisure was formed as a consulting subsidiary while Andrew Grant was CEO of Leeds Castle in the 1980s. Within a three-year span, Leeds Castle under Mr. Grantís direction became the third most visited stately home in Britain and earned more than all of the 400 English Heritage properties combined. This was accomplished through the development of a detailed market research scheme, resulting in sophisticated target marketing, a very popular special events program, and high-level conferences.
Leeds Castle today is still a leading model for the Heritage Society. The capital improvements carried out under Grant Leisureís management consisted of the creation of a maze, the first grotto developed in 250 years, the Lady Bailey memorial aviary, an all-new extension to the Fairfax Hall, the redevelopment of the nine-hole golf course and clubhouse, and the renovation of the stable block into the Culpepper Conference Centre.